When I first started enjoying a small wager on soccer, or a traditional annual bet on storied horse races such as the Grand National and the Kentucky Derby, these were done in a betting shop. Small, crowded, yet well-run establishments that were dedicated to offering gambling choices on a few sports, usually local or national in the main.

 

Today, gambling is something that, though still done in such places, is now a more accessible leisure activity for many reasons. Put another way, gambling is now enjoyed by millions more than it was in the past, but not necessarily in the way we described above.

 

One such reason for this gambling growth is the emergence and now ubiquity of the internet. Indeed, technology in general has long been making betting and gambling a more available option for more and more people around the world.

 

Whether it is placing a real-time bet on the next Super Bowl touchdown scorer or predicting the Soccer World Cup final score, putting down a wager on esports contests, or playing poker digitally, gambling and betting are increasingly done online, around the clock and around the world. Additionally, it is also making casino online gambling a genuinely social entertainment option, as more and more gamblers join online communities that are dedicated to this traditional pastime.

 

So how has this changed other sectors within the gambling industry? In many ways, any changes that have happened are personified in and by the world of online casinos and the more wide-ranging arena of sports betting. As two of the most globally enjoyed forms of online gambling, these two have each been transformed by the internet.

 

Being able to place a bet, often in real-time, on sporting contests around the world, at any time of day or night has been revolutionary for the sports gambling industry. Online casinos offer the same flexibility, making gambling both more accessible as well as more varied. Let’s take more of a look at how this mobile gambling world has evolved and continues to do so.

 

Gambling On The Go: Placing Bets Is Now An Agile Activity

Whether you have a tablet, a smartphone, a smartwatch, or, as in my case, all three, what you can now do on the go is simply incredible. Whether for work or business, commercial endeavours, or leisure activities, our world is increasingly mobile and unbelievably agile. Gambling is one such social pursuit that has become particularly mobile in terms of how consumers and users enjoy it.

 

Being able to place a bet wherever you have a mobile device with an online connection has broadened not just how and where we gamble, but also who is now enjoying this form of fun. Perhaps it is fair to say that gambling is now enjoyed by a wider demographic. As younger generations now grow up with technology, they are using sports betting apps and online casinos in increasing numbers.

 

Another positive for gambling fans and companies is the ability to create digital gambling options that are constantly improving and consistently delivering greater gambling user experiences. One search for games online will soon show you the number of mobile-first options that are available – both gambling and otherwise.

 

The more companies use this mobile-first approach, meaning that gaming apps and sites are being developed specifically for the bespoke mobile market, the more gaming and gambling are becoming agile. Again, this is not to say that people are not enjoying a wager at sports events in person, or in betting shops, or at the OTB: it is merely highlighting how gambling is increasingly done online.

 

Global Sports, Global Gambling, Worldwide Success Story

 I would think that there is a sporting contest, match, bout, or game taking place somewhere in the world all around the clock. From the UK to New Zealand, the US to Asia and all points in between, the time differences and the pure number of sports that are played professionally make this not just possible, but likely.

 

For those who love sports, this is nirvana, and for those who love sports betting, it is equally wonderful. With this landscape of global sports, the online gambling industry has grown and prospered. With so many options for watching sports online while betting in real-time, streaming sporting events from around the world, and generally having sports stats on demand, it is easy to see why sports gambling is becoming more informed, as well as more available.

 

As worldwide business success stories go, this marriage of sports and gambling is hard to replicate, such is the symbiotic relationship between these two forms of leisure activities.

 

Let’s put this into figures and take a look at the global sports gambling statistics. The overall revenue in the online sports betting market is projected to reach US$45.18bn by the end of 2024.

 

Add to this an annual growth rate projected to be 7.49% and this brings the total market volume or revenue to over US$64bn by 2029. As I said in my subheader, global sports have enabled global gambling and, for the betting industry, this has been a worldwide success story.

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