How Casino Game Developers Can Build a Brand Around 1 Game
It is naturally the case that iGaming developers build their gaming libraries with different styles of games. They will all have certain traits, of course, but a wide variety of styles is more appealing to players. After all, we all have different tastes. To give an example, NetEnt Studios have games like Dead or Alive, Starburst, and Gonzo’s Quest, which are all aesthetically and mechanically different, yet they retain certain qualities that feel idiosyncratic to NetEnt.
However, it remains the case that many iGaming developers have built their brands on the back of the success of one single game. More often than not this becomes the flagship game for the studio, and it can lead to follow-up titles in the form of sequels and reboots. Of course, that doesn’t mean that these games define the studio alone. As we said, the top studios will have a huge selection of games. But it can act like a starting point for new players. Consider it like a comic-book reader being introduced to the DC Universe via Superman and Batman before being introduced to the less famous characters.
To illustrate what we mean, let’s look at some of the big flagship games from select iGaming studios:
Gameburger Studios – Hyper Strike
Released three years ago from Gamerburger Studios, Hyper Strike online slot has quickly become the top game in the studio’s catalog. Players enjoy the fast-paced action, particularly in the Free Spins Bonus, as well as the huge top prize. The studio capitalized on that popularity, releasing companion games like Hyper Strike Cash Megaways, Hyper Strike: Hyper Spins, and Hyper Star.
Pragmatic Play – Big Bass Bonanza
Pragmatic Play is on of the world’s most popular gaming studios, so it has much more than Big Bass Bonanza, but, boy, is this game and its sequels popular. At the time of writing, three Big Bass games – Big Bass Bonanza (1st), Big Bass Splash (3rd), and Big Bass Amazon Extreme (8th) – are listed in the top 10 most played slots in the world. Fishing might not seem like the most exciting theme for a slot franchise, but innovative gameplay and special features have catapulted Big Bass games to the top.
Play N’ Go – Book of Dead
A wildly successful game that put Play N’ Go on the map, Book of Dead revitalized the concept of Egypt-themed slots. The world of Ancient Egypt has always been a winner for game developers, including IGT’s classic Cleopatra, but Book of Dead freshened a lagging idea, mainly thanks to its Free Spins feature, which has been copied many times over. Like the rest of the titles on this list, it has had several spin-offs, with the likes of Legacy of Dead and Ghost of Dead among the most popular.
Big Time Gaming – Bonanza Megaways
Bonanza deserves special mention here because it is probably the most influential casino game of the last five years. The Big Time Gaming title was the first Megaways slot that truly caught fire and became a global hit. After that, hundreds of Megaways games have been released by different developers. Bonanza was the second Megaways release from BTG, coming after Dragon Born, but it quickly became a sensation.
The Goonies – Blueprint Gaming
Everyone who grew up in the 1980s instantly recognizes the smash-hit Richard Donner film, The Goonies. But Blueprint has used it as a template for some its best games, including Ted, Top Cat, Genie Jackpots, and Count Duckula. These games, stuffed with bonuses and special features, have become calling cards for Blueprint, and there are none more popular than The Goonies. Oh, unlike the movie, it also has a sequel, The Goonies Return.